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PCV Murcor company overview

PCV Murcor

For over 30 years, PCV Murcor has provided the industry’s highest quality valuations and consulting services nationwide. The company’s core business model is centered on providing values and price opinions for residential and commercial properties, but it can provide values for a broad scope of properties, from the routine single-family residence to more exotic assets such as golf courses, yachts, and even amusement parks. PCV’s primary work is divided between origination/refinance and default/REO. This segmentation provides an order balance that keeps the firm growing, regardless of market challenges.

PCV was established in 1981 by a licensed appraiser. The privately held corporation is still led by its founder, Keith Murray, who serves as president and CEO and is an MAI-designated appraiser. Initially, the firm focused on providing local appraisal services throughout Southern California, using in-house staff appraisers. Within a few years, at the behest of satisfied clients who wanted the same levels of quality and customer service outside of the region, PCV expanded its footprint by providing services throughout the Western United States. By 1988, the firm had become a nationwide provider of valuations—first supplying appraisals and later expanding to offer a full range of valuation products and consulting services.

Uncompromising Quality

PCV brings decades of experience to every client request. The company’s strong fabric of performance-based professional valuation services reflects its commitment to providing an exceptional client experience and reports that are consistent, credible, and reliable.

PCV is consistently rated “Top Performer” in Quality, Customer Service and On-Time Delivery by each of these clients, both on its monthly scorecards and in client meetings. Because PCV places a premium on the quality and turn-time of its work, its predominant focus is on operational processes. The company offers its clients scalable vendor management and ordering technology platforms, leading subject matter expertise, and local market knowledge within communities nationwide through its panel of  licensed and certified appraisers and brokers in all 50 states and the District of Columbia.

PCV provides comprehensive, tiered valuations for origination, servicing and default including:

• Residential and Multifamily Appraisals
• Residential Broker Price Opinions (BPOs)
• Commercial Appraisals for all property types
• Commercial Broker Opinions of Value (BOVs)
• Market Value Reconciliations
• Rental BPOs


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